For years, marketing was treated as the team that “made things look good.” They built decks, ran campaigns, and chimed in when sales needed support.
That mindset? It’s outdated. And if your company still operates that way, you’re already behind.
Marketing today isn’t a supporting act. It’s the growth engine. And leaders who understand that are reaping the benefits.
Gary Larkin, President of Koin Payments and a seasoned leader in payments and fintech, sees this transformation firsthand. His approach? Put marketing at the center of decision-making, execution, and accountability — and expect it to perform like any other revenue-driving function.
In the latest episode of Betting on Success, Gary shares his insights and experiences regarding customer needs and the challenges of integrating cashless solutions in a traditionally cash-driven industry. You can watch the episode on: PodBean, Apple Podcast, or Spotify.
