Confidential — Marker Trax
This tool is password-protected
Enter the access password shared with you to continue. This calculator is for approved recipients only — please don’t forward it without permission.
Contact your Marker Trax representative if you don’t have the password.
For Casino Operators
Your growth isn't walking in the door.
It's already on your floor.
You don't need more foot traffic. You need your top players a little more activated. This is our real ROI model, implementation cost, platform fees, and all, so you can see the net number, not just the upside.
Run the numbers ↓Your Floor, Your Math
Run The Numbers
Set your ramp and player behavior. This mirrors Marker Trax's own ROI model, full cost structure included, projected across your first 12 months live.
Incremental Lift Scenario
+25% lift on player spend, net of 1.5% bad debt
At Full Ramp, What Changes
Before Marker Trax
monthly player spend
After Marker Trax
monthly player spend
That's +$0 more every month once every player has been onboarded.
Avg Daily Theo
Trips / Month
These increases assume the 25% lift is split evenly between increasing Avg Daily Theo and Monthly Visits.
Net Year 1 Benefit
Gross Incremental Theo − Upfront Investment − Annual Operating Cost
Return on Investment
Gross Incremental Theo / (Upfront Investment + Annual Operating Cost)
Year 1 Player Spend (Before) $0 − Year 1 Player Spend (After) $0 = Gross Incremental Theo $0
Cumulative Net Benefit by Month
Based on Marker Trax's standard fee schedule, net of a 1.5% bad debt allowance.
See how this is calculated
- $25,000 upfront implementation fee, charged once in Month 1
- Your Starting Player Pool enrolls in Month 1, then New Players / Month enroll every month after
- Monthly management fee from Month 1, set by total game count (1 EGM equals 1 game, 1 table equals 3 games)
- $35 approval fee for each newly enrolled player, charged the month they enroll
- Repayment fee (2%) and Payment fee (2%), both billed on total monthly theo after Marker Trax (196% and 34% of that total, respectively), not just the incremental uplift
- 1.5% bad debt allowance applied to the lifted spend
Adjust the sliders above to reflect your property.
The Mechanics
How we get there
Step One
Activate your top players
Onboard your best carded players onto Moolah Play™, ramping at a pace that fits your floor and your team.
Step Two
Watch spend lift
The Moolah Play experience lets players fund, repay, and manage their credit line right from their phone, without a trip to the cage. That drives more frequent, more valuable visits.
Step Three
Net it out, honestly
Implementation, platform fees, and approval costs are real. This model nets them against the lift so you see your true return, not just the headline number.