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LASVEGAS (March 31, 2025) – Cashless payments trailblazer Marker Trax has added longtime gaming industry executive Michael Daly as its chief operating officer.
Daly brings more than 20 years of executive leadership experience in gaming technology, digital and business growth. He will report to Marker Trax President Charlie Skinner and oversee the company’s strategic expansion, technology teams, and the deployment of Marker Trax’s innovative cashless credit solutions across multiple verticals, including the rapidly growing iGaming sector.
“Michael’s track record of driving technological innovation and business growth in the gaming industry, both land-based and online, makes him the ideal leader to help scale our operations,” said Charlie Skinner, Marker Trax president. “His expertise in both traditional gaming and digital platforms will be invaluable as we continue to revolutionize cashless gaming solutions.”
In his new role, Daly will play a crucial part in aligning company initiatives with primary partner Euronet Worldwide, ensuring seamless integration between the teams and vendor networks. His appointment comes at a pivotal time as Marker Trax accelerates its expansion into new markets and verticals.
Before joining Marker Trax, Daly held several prominent positions in the gaming industry, including CEO of Catena Media, where he successfully led market expansion initiatives and digital transformation efforts. His experience also includes executive roles at GAN and other leading gaming technology companies, where he consistently drove product advancement, market growth and revenues. He is a graduate of the Massachusetts Institute of Technology and earned a master of business administration degree from the University of Utah.
About Marker Trax, LLC
Marker Trax is a cashless, digital alternative to the traditional casino marker. The product is the first of its kind to offer regulatory-compliant casino marker technology that takes inefficiency out of issuing advances and provides operators with the tools to manage their in-house credit underwriting and repayments. Developed and patented by the company’s founder, Gary Ellis, in 2018, Marker Trax makes for a more efficient gaming experience for players. The Marker Trax system integrates into casino management systems and allows players to be approved and given access to issued markers in minutes. For more information, visit www.markertrax.com.