LAS VEGAS (October, 2024) – Cashless gaming pioneer Marker Trax has launched its proprietary cashless gaming product Moolah Play at Rivers Casino Philadelphia, marking the system’s first appearance at a resort outside Las Vegas.

Marker Trax and Rivers began working together in May of last year, when the forward-thinking Philadelphia property launched Rush Credit, a cashless payment solution powered by Marker Trax technology. Rush Credit was quickly embraced by Rivers’ customers, and upgrading to the more customer-centric branding and enhanced performance provided by Moolah Play is a natural next step in the partnership.

A key feature of Marker Trax’ original technology was an efficient and optimized credit underwriting process. Moolah Play moves this functionality forward, integrating technology that considers a customer’s true ability to pay back lines of credit and expected future profitability in credit issuance, an advancement that provides more accurate and inclusive underwriting decisions, while bringing more qualified customers into the fold than ever before. Along with further establishing Marker Trax and its leadership position in the cashless space, and representing its ever-expanding footprint, the debut also showcases Rivers’ ongoing commitment to promoting technological advancements.

“Rush Credit was already a groundbreaking offering for Rivers. The cashless functionality and optimized reporting capabilities that Moolah Play brings to the table is an improvement in every way, all in a more user-friendly, customer-centric engine,” said Marker Trax Chief Marketing Officer Carol Thompson. “We’re excited for this next step in our already-strong partnership, and to continue working with a company as committed to gaming’s digital revolution as we are.”

The introduction of Moolah Play reflects both the dedication to operational excellence and the forward-looking vision of the teams at Marker Trax and Rivers Casino. With cashless technology becoming more integral to the gaming environment than ever before, and customers coming to depend on the convenience and security enhancements it provides, Thompson said this launch further solidifies the position of both companies as leaders in offering innovative, customer-centric solutions.

As Rivers’ vice president of strategic marketing, Jeremy Delmaster oversees the company’s branding efforts in the region, and echoed Thompson’s point on the guest-first focus, adding: “Offering our guests the best gaming experience in the region is our number one commitment, and it’s been central to our success. Our customers have embraced Rush Credit, and upgrading to Moolah Play keeps in place everything that made that launch a success, while adding exciting, crucial upgrades.”

Rivers Casino Philadelphia is one of Pennsylvania’s premier gaming destinations, and is known for its wide range of casino games, dining options and entertainment, and its steadfast commitment to customer service. With the addition of Moolah Play, Rivers continues to enhance the customer experience, integrating cutting-edge cashless technology at the same time.

This launch continues an impressive trajectory of growth and innovation for Marker Trax. Following the product’s successful debut in Las Vegas, the company has built a robust partnership network and expanded its technology offerings to local, tribal, and national partners alike, demonstrating an ongoing commitment to revolutionizing the cashless gaming sector.

About Marker Trax, LLC
Marker Trax is a cashless, digital alternative to a casino marker. The product is the first of its kind to offer regulatory-compliant casino marker technology that takes inefficiency out of issuing advances and provides casinos with the tools to manage their casino credit underwriting and repayments. Developed and patented by the company’s founder, Gary Ellis, in 2018, Marker Trax makes for a more efficient gaming experience for players. The Marker Trax system allows players to be scored and given access to their markers in minutes. Marker Trax integrates into casino operating systems, allowing for easy start-up and player tracking. More information about Marker Trax can be found on the company’s website at www.markertrax.com.

About Rivers Casino Philadelphia
Located along the Delaware River waterfront in Fishtown, Rivers Casino Philadelphia features more than 1,500 slots, nearly 75 table games, 24 hybrid gaming seats, a 28-table poker room and a designated sportsbook area for live sports betting. Rita’s Italian Ice and Dunkin’ are among the popular grab-and-go locations in the casino’s Marketplace. The casino also offers an array of distinctive restaurants and bars — among them are Martorano’s Prime, an Italian American Steakhouse; Mian; Jack’s Bar + Grill; Martorano’s Sicilian Slice; and FLIPT, which serves classic burgers and shakes. Guests will also enjoy riverfront views, live performances in The Event Center, free parking, and daily promotions and giveaways. Riversuites at The Battery is the casino’s luxury boutique hotel. For additional information and current offerings, please visit RiversCasino.com/Philadelphia.